Wildspark is that late-night lightning bolt of inspiration, the 2am idea that won’t let you sleep.
It’s the spark when vision, purpose, and aesthetics collide and suddenly… everything clicks.
This is where brands come alive. Where intuition meets intention, strategy meets soul, and your business becomes impossible to ignore.
This is more than a design studio. It’s a launchpad. A creative ignition point. A place for bold ideas, standout visuals, and that electric moment when your brand starts turning heads, and never stops.
Whether you’re just getting started or finally ready to go all in, Wildspark is here to help you show up, stand out, and shine bright. Because your brand isn’t meant to flicker. It’s meant to spark a movement.
so, what is
wildspark?
I’m Kelsey—designer, strategist, and your go-to girl for turning your big ideas into unforgettable brands. I’m not here to play it safe, and I’m guessing you aren’t either. I believe branding is more than just a logo: it’s a feeling, a moment, a mirror of who you are and what you’re here to create. With a background in illustration and a passion for a little creative rebellion, I help ambitious entrepreneurs like you show up with clarity, confidence, and main character energy.
My approach? Strategy first always, but never without serious style. I believe branding should feel like you, at full volume: bold, intentional, a little unexpected, and impossible to ignore. I’m here to help you find the clarity, confidence, and creative spark that’s been there all along just waiting to be lit.
When we work together, it’s not some big faceless agency process, it’s one-on-one, all-in, built around you. I’m in your corner from the first brainstorm to the final file drop, hyping you up and making sure every pixel has purpose so you can show up, stand out, and stay true to what sets you apart.
Let’s build the brand your audience didn’t even know they were waiting for.
Howdy, I'm Kelsey
Founder ✷ Creative Director ✷ Your Branding Ride-or-Die
My mission is simple: to help ambitious entrepreneurs build brands that feel electric, the kind that attract your dream people and make you absolutely unforgettable.
I believe in you, your story, and the power of your business to disrupt your industry. With a blend of creative intuition and strategic precision, I design brands that capture your essence, speak directly to your audience, and grow right alongside your vision. You deserve a brand as bold, magnetic, and unstoppable as you are.
1 Peter 4:10
THE MISSION
WHAT I STAND FOR
Your brand isn’t about me, it’s about you. Your story, values, and vision shape every decision. I’m here to guide, challenge, and collaborate to build a brand that’s true to your purpose and speaks to the people you’re here to serve.
Client centered, always
Honesty
& Integrity
No fluff, no false promises. I keep it real with clear communication, honest feedback, and total transparency throughout the process. I’ll tell you what works, what doesn’t, and why, because your trust is everything.
Beautiful design is just the beginning. Every creative choice is backed by smart strategy, grounded in intention, and designed to move the needle. I believe a brand should look good and work hard.
“Good enough” doesn’t cut it here. I’m obsessed with delivering distinctive, personality-packed design that not only stands out, but stands the test of time.
Branding should feel exciting, not overwhelming. This is your business glow-up, and we’re going to enjoy the heck out of it.
Strategy
With Soul
Creative Excellence
fun is a non-negotiable
Let's Make It
personal
Hey there, I'm so happy to meet you! When I’m not designing I’m soaking up the magical and mundane moments at home with my little family. I live in Michigan with my husband, our sweet boys, and our two dogs, Edie and Gatsby. When my laptop is closed you can find me outside hiking and dipping my toes in the Great Lakes, cuddled up on the couch with a book in hand, or trying really, really hard to like working out. Slow Sundays, family dinners, and quiet mornings alone with a good cup of coffee are my recharge rituals.
My creative journey started in illustration, where I fell in love with visual storytelling. Eleven years later, that passion led me to brand design where story, strategy and design collide in the most powerful way. That’s the magic that keeps me inspired every single day.
Sound like your vibe? Let's be friends.
THIS OR THAT
Coffee
MATCHA
DIGITAL SKETCH
Notebook doodles
MUSIC ON REPEAT
PODCAST GIRLIE
WORK FROM THE COUCH
STUDIO HUSTLER
early bird
night owl
Mountains
City Skyline
digital calendar
planner girlie
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Ready to turn the spark
into something real?
Ready to turn your vision into a brand that gets you seen, remembered, and wildly sought after?
