WORK WITH ME
meet kelsey
meet kelsey
Strategic Brand & Packaging Partner for Growth-Minded Founders
I partner with ambitious founders to lead and build brands with clarity, cohesion, and intention from strategy to launch and scale. If you’re ready for a brand that doesn’t just look good, but works hard for your business, you’re in the right place.
My Approach:
strategy first, always
Every project begins with a deep strategic foundation because design without direction simply doesn’t scale.
I believe the strongest brands are built when strategy, storytelling, and design work together seamlessly. My role is to lead that process, ensuring every visual decision supports your goals, speaks to your audience, and positions your brand for growth.
When we work together, you get:
A clear strategic vision before design begins
A cohesive brand system that works across platforms and products
A collaborative, personally led process from start to finish
Every project begins with a deep strategic foundation because design without direction simply doesn’t scale.
I believe the strongest brands are built when strategy, storytelling, and design work together seamlessly. My role is to lead that process, ensuring every visual decision supports your goals, speaks to your audience, and positions your brand for growth.
When we work together, you get:
- A clear strategic vision before design begins
- A cohesive brand system that works across platforms and products
- A collaborative, personally led process from start to finish
My mission is to help ambitious entrepreneurs build brands that feel electric, the kind that draw in the right people, build trust instantly, and make your business unforgettable.
I blend strategic precision with creative intuition to design brands that reflect your essence, connect deeply with your audience, and evolve as your business grows. Because you deserve a brand that’s as bold, intentional, and capable as the vision behind it.
1 Peter 4:10
THE
mission
WHAT I STAND FOR
Your brand isn’t about me, it’s about you. Your story, values, and vision shape every decision. I’m here to guide, challenge, and collaborate to build a brand that’s true to your purpose and speaks to the people you’re here to serve.
Client centered, always
Honesty
& Integrity
No fluff, no false promises. I keep it real with clear communication, honest feedback, and total transparency throughout the process. I’ll tell you what works, what doesn’t, and why, because your trust is everything.
Beautiful design is just the beginning. Every creative choice is backed by smart strategy, grounded in intention, and designed to move the needle. I believe a brand should look good and work hard.
“Good enough” doesn’t cut it here. I’m obsessed with delivering distinctive, personality-packed design that not only stands out, but stands the test of time.
Branding should feel exciting, not overwhelming. This is your business glow-up, and we’re going to enjoy the heck out of it.
Strategy
With Soul
Creative Excellence
fun is a non-negotiable
Let's Make It
personal
Hey there, I’m Kelsey. I’m a brand strategist and designer based in Michigan, living and creating alongside my husband, our two boys, and our dogs, Edie and Gatsby. When I’m not designing, you’ll find me outside hiking near the Great Lakes, curled up with a book and a cup of coffee, or trying really, really hard to like working out (we're getting there!).
My creative career began in illustration, where I fell in love with visual storytelling. Thirteen years later, that passion evolved into brand design where story, strategy, and aesthetics collide in the most powerful way. That foundation in art and storytelling still shapes everything I do today.
I bring both structure and creativity to my work, balancing big-picture vision with thoughtful execution. It’s what allows me to help brands feel aligned, confident, and ready for what’s next.
Sound like your vibe? Let's be friends.
THIS OR THAT
Coffee
MATCHA
DIGITAL SKETCH
Notebook doodles
MUSIC ON REPEAT
PODCAST GIRLIE
WORK FROM THE COUCH
STUDIO HUSTLER
early bird
night owl
Mountains
City Skyline
digital calendar
planner girlie
✷
✷
✷
✷
✷
✷
✷
If you’re ready for a strategic partner who will lead your brand with clarity, intention, and vision, I’d love to connect.
