Belabeille

Belabeille is a premium raw honey brand with a whole lot of southern charm. In a saturated market full of earthy, heirloom honey brands, we wanted Belabeille to feel fresh. Less heritage, more personality. To speak to the founder's southern roots I crafted a brand identity that pulled on those feelings of walking into mama's kitchen on a warm summer day. From the custom cowboy bee mascot to the nostalgic color palette and bold, approachable typography, every detail was designed to create emotional connection and shelf appeal that's drippin' in charm.

PROJECT SCOPE: Brand Identity, packaging design

Vibe: Western, Playful, CHARMING

INDUSTRY: Food & Beverage

BRAND GOAL

The goal for Belabeille was to create a brand experience that stands out in a crowded honey market by infusing southern warmth, playful personality, and authentic storytelling. Through a vibrant yet approachable visual identity rooted in cutesy western charm, nostalgic colors, and a memorable mascot, the goal was to build a connection that feels genuine and inviting. By blending rustic design elements with modern clarity, Belabeille becomes more than just another jar of honey — it’s a sweet moment of joy, warmth, and personality that reminds you of home.

DESIGN NOTES

The design for Belabeille captures the sweet spirit of southern hospitality with a playful cowboy twist. Warm, nostalgic colors combine with bold, approachable typography to create a look that feels both fresh and familiar. Hand-drawn illustrations, including the standout cowboy bee mascot, add personality and whimsy, while rustic textures and vintage-inspired elements bring authenticity and charm. Thoughtful packaging layouts and clever type treatments work together to make the brand feel welcoming, memorable, and utterly unique: a honey experience with heart and soul.