GLOWWELL

Glowwell is a bold, beauty-driven wellness brand redefining what it means to take your vitamins. Built for modern women who see self-care as a lifestyle, not a chore, Glowwell transforms daily supplementation into a ritual of confidence and glow. My goal was to challenge the stale, clinical look of traditional supplements and infuse the category with color, elegance, and attitude. The resulting identity feels fresh, feminine, and powerful, merging the credibility of wellness with the allure of luxury beauty. The brand balances playful energy with modern refinement, creating a system that shines as brightly as the women it was designed for.

PROJECT SCOPE: Brand Identity, PACKAGING DESIGN, MARKETING

Vibe: BOLD, ENERGETIC, MODERN

INDUSTRY: Vitamins & Supplements. beauty, Women's health

BRAND GOAL

Designing for Glowwell meant redefining the visual language of wellness branding through a bold, beauty-led lens. The goal was to challenge the clinical look that dominates the supplement aisle and reimagine what a modern CPG brand could feel like: elevated, intentional, and undeniably feminine.

We built a brand identity that merges wellness and beauty with the sophistication of high-end packaging design. Through vibrant yet minimal color, refined typography, and tactile materials, Glowwell brings strategy and style together to create a visual system that feels confident, aspirational, and fresh, delivering a supplement brand that proves that in wellness branding, good design is good business.

DESIGN NOTES

The design direction for Glowwell centers on bold simplicity and the intersection of beauty and wellness. The visual identity was crafted to position Glowwell as a leader in modern CPG branding, bridging the sophistication of beauty packaging with the trust and clarity of health and wellness design. A vibrant yet minimal color system led by Glowwell pink injects energy and modern femininity, while refined typography and clean structure create a sense of confidence and calm. Every detail was designed to make daily wellness feel elevated, intentional, and beautiful. Overall, the system redefines supplement packaging as a design object: minimal, aspirational, and unmistakably Glowwell.