Westfield Flower Box is the cutest pick me up in town. For this local flower shop, I set out to create a brand that honors the warmth, artistry, and deep community roots that owner Carmella has built through her work. We needed to craft a brand that put Flower Box at the heart of every celebration. I brought the vision to life with a brand identity that feels as intentional and distinctive, it's warm, elevated, and rooted in something real. Every detail was designed to reflect the care she puts into every bloom, whether she's styling a wedding, hosting a workshop, or delivering a little joy to someone's doorstep.
PROJECT SCOPE: Brand Strategy, brand Identity, Packaging design
Project Goal:
For Westfield Flower Box, I needed to create a brand that balanced the artistry and warmth that owner Carmella pours into every arrangement with a fresh, modern energy that sets her apart. The goal was to move beyond the expected floral aesthetic and build something that felt both elevated and approachable, rooted in community, full of personality, and beautiful enough to stop you in your tracks.
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The design for Westfield Flower Box is a warm and vibrant fusion of botanical beauty and modern charm, creating a brand that feels as intentional and distinctive as the arrangements Carmella is known for. The typography pairs approachable, expressive lettering with refined details, striking a balance between playful and elevated. Lush floral elements, a grounded yet fresh color palette, and thoughtfully curated design details bring the brand to life across every touchpoint. The final result is a brand that feels like a breath of fresh air, rooted in community, full of heart, and impossible to overlook.
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Industry: FLOWer SHOP
Westfield Flower Box
A fresh and dreamy floral shop rooted
in community celebrations and locally grown beauty
For Westfield Flower Box, I needed to create a brand that balanced the artistry and warmth that owner Carmella pours into every arrangement with a fresh, modern energy that sets her apart. The goal was to
move beyond the expected floral aesthetic and build something that felt both elevated and approachable, rooted in community, full of personality, and beautiful enough to stop you in your tracks.
