Tropina is a bold, tropical coconut water brand built for the social generation. In a crowded beverage market dominated by minimalist wellness cues, we needed to create a brand that broke the mold, one that felt loud, flavorful, and worth bringing to the hangout. Tropina’s mission was to be more than just hydration; it wanted to own the vibe. I developed a brand identity bursting with bold color, retro-pop energy, and packaging designed for maximum shelf appeal and group photo potential. Tropina is a drink brand that feels like a personality, not a product, built to move off shelves and into every hangout.

PROJECT SCOPE: Brand Strategy, brand Identity, Packaging design

Project Goal:

Tropina was built to shake up the sleepy coconut water category with something loud, fun, and full of personality. The goal wasn’t just to stand out on shelf, but to feel like the life of the party: bold, punchy, and totally unforgettable. We set out to create a brand that ditches the wellness cliches and taps into something louder, brighter, and way more fun. With retro-inspired typography, juicy color palettes, and copy that brings the vibe, Tropina feels more like a social ritual than a health drink.

The design direction for Salty Baby centers on unapologetic shelf appeal and cheeky, craveable personality. We created a visual identity that’s loud in all the right ways, pairing bold typography, playful layouts, and a punchy, unexpected color palette to capture attention and spark instant curiosity. Custom illustration (including our flirty fish mascot) adds charm and ownability, while thoughtful details like Hot Girl Dinner copy lines and logo seals bring attitude and cohesion to the packaging system. The overall identity strikes a balance between fun and refinement, turning Salty Baby into a brand that doesn’t just stand out, it sells out.

Industry: BEVERAGE & CPG

Tropina

A bold and retro-pop coconut water brand built to own the vibe and crash every hangout

Tropina was built to shake up the sleepy coconut water category with something loud, fun, and full of personality. The goal wasn’t just to stand out on shelf, but to feel like the life of the party: bold, punchy,

and totally unforgettable. We set out to create a brand that ditches the wellness cliches and taps into something louder, brighter, and way more fun. With retro-inspired typography, juicy color palettes, and copy that brings the vibe, Tropina feels more like a social ritual than a health drink.