SEABORN

Seaborn Co. is a sustainable swimwear brand with a purpose as deep as the ocean. But before their rebrand, their visual identity lacked the polish and emotional pull needed to stand out in the competitive world of eco-fashion. They had a powerful mission: turning ocean waste into beautiful, ethical swimwear, but their brand didn’t fully reflect the modern, feminine, effortlessly cool vibe they were going for. Our goal was to craft a brand that looked as good as the impact it makes. We developed a full visual identity, packaging design, and social media suite that captured Seaborn's coastal soul positioning them as a leader in the eco-conscious, and swimwear spaces.

PROJECT SCOPE: Brand Identity, packaging design

Vibe: Nautical, feminine, sunsoaked

INDUSTRY: Eco-conscious apparel, swimwear

BRAND GOAL

Create a brand experience that elevates Seaborn Co. beyond basic sustainability by combining effortless style, ocean-inspired storytelling, and a distinctly feminine point of view. The goal was to craft a visual identity that feels both aspirational and down-to-earth, blending coastal charm with modern minimalism. Through strategic design and positioning, Seaborn has become more than just an eco swimwear brand and transformed into an identifiable movement for women who care about the planet and looking good doing it.

DESIGN NOTES

The design for Seaborn Co. captures the breezy elegance of coastal living with a modern, sustainable twist. A sun-washed palette of blush, navy, and ocean greens evokes salty air and sea glass days, while a hand-drawn script logo and vintage-style mermaid illustration add charm and individuality. Clean, airy typography balances the brand’s playful side with a sense of sophistication. Subtle textures, illustrated icons, and thoughtful layout decisions give the identity depth without clutter, making Seaborn feel elevated, intentional, and effortlessly cool. It’s a brand with purpose that looks as good as it feels, on the sand or on the feed.