NOMIE

Nomie is a modern kids’ food brand creating organic, nutritionally balanced, just-add-water meals designed for busy parents who want convenience without compromising quality. Entering a crowded category dominated by competitors, the brand needed to build immediate trust with parents while still feeling warm, modern, and approachable. The goal was to create a visual identity that balanced credibility and ease with personality and optimism, positioning Nomie as both science-backed and family-friendly. The result is an elevated, colorful brand system that feels fresh, honest, and thoughtfully designed to stand out on shelf while resonating with modern health-conscious parents.

PROJECT SCOPE: Brand Identity, Packaging Design & Social Media

Vibe: BOLD, PLAYFUL, MODERN

INDUSTRY: CHILDREN'S, FOOD & BEV, CPG

BRAND GOAL

The goal was to create an iconic, elevated, trust-building brand that reflects Nomie’s commitment to real nutrition, radical honesty, and everyday ease. We set out to position Nomie as a modern, go-to solution for busy parents who want convenient meals without sacrificing quality or care. Through thoughtful strategy, approachable messaging, and a colorful yet refined visual identity, the brand now supports premium positioning while naturally attracting parents who value science-backed nutrition, transparency, and products that make feeding their kids feel simple, confident, and stress-free.

DESIGN NOTES

The design for Nomie balances playful warmth with modern credibility, creating an identity that feels approachable for families while building immediate trust with parents. A fresh, elevated color palette brings energy and optimism without leaning overly childish, allowing the brand to feel design-forward and shelf-ready, while also creating room for the products to branch into adult meals in the future. Clean, modern typography provides structure and clarity, reinforcing transparency and confidence, while rounded forms and subtle personality cues keep the identity friendly and human. Thoughtful iconography, simple layouts, and clear information hierarchy support ease and usability, reflecting the product’s convenience-first promise. The brand system feels fresh, honest, and thoughtfully crafted, positioning Nomie as a modern essential for parents who want real nutrition made simple.