METHOD

Method is a contemporary, design-forward salon known for technical excellence and intuitive styling. This rebrand wasn’t about reinvention, but realignment — bringing the brand into harmony with the care and craft Method is known for. I created an identity that reflects their belief in uncovering beauty rather than overstating it, speaking through subtlety, precision, and trust. The result is a restrained yet distinctive system, with a sculptural monogram, pared-back typography, and refined details that echo the studio’s minimalist sensibility while quietly asserting its place as a leader in the industry.

PROJECT SCOPE: Brand Identity, social media suite, print collateral

Vibe: contemporary, elevated, minimal

INDUSTRY: Salon, Haircare, Beauty

BRAND GOAL

Craft a refined and timeless brand experience that reflects Method’s dedication to thoughtful care and expert craft. Through a restrained visual language of sculptural typography, subtle color, and intentional design, I’ve built a brand identity that mirrors the studio’s minimalist ethos, elevating its presence while honoring its belief in quiet excellence and beauty revealed through process.

DESIGN NOTES

For Method, the design centers on refined simplicity and quiet confidence. A soft, muted palette creates a sense of calm and clarity, while sculptural typography adds a layer of understated sophistication. The custom monogram brings a sense of craft and movement, echoing the hands-on artistry behind every service. From the logo suite to printed collateral, each design element is considered and cohesive, creating a visual identity that feels elevated, intentional, and deeply aligned with Method’s minimalist ethos.